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Evan Baker.
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Product Concept

Shared Candidate Sign-In

Product concept · Fictional proposal

One candidate login accepted by every participating employer’s career site. Sign-in is shared while candidate data stays in each employer’s system.

Role
Product manager
Context
Self-directed case study
Year
2026

[ Problem ]

A job seeker applying to ten companies through the same recruiting platform creates ten accounts. Duplicate accounts, forgotten passwords, and drop-off at account creation all stem from identity being isolated along with each employer’s data. I've applied to enough jobs this year to have opinions about this one.

[ Approach ]

  • Mapped four stakeholder groups: job seekers, employers, platform, and security/legal, including what each wants and fears.
  • Separated shared identity from shared candidate data. Employers can trust the same verified login without being able to link records.
  • Designed a federated sign-in model with a private identifier for each employer. Each company sees a different ID for the same candidate, so nobody can match records across employers.
  • Wrote core flows, requirements, risks, mitigations, and a phased validation plan.

[ Proposed outcome ]

  • Hypothetical north-star target: improve application completion by 8 to 12 percentage points against baseline.
  • Proposed pilot: five to eight opt-in employers in one region, with weekly guardrail reviews.
  • Each open question has a validation method before any build begins.

Background: I've troubleshot SSO, SAML, and OAuth sign-in failures in production, including on partner-facing booking sites.

[ Tools & skills ]

Product StrategyProduct Requirements (PRD)Stakeholder ManagementRisk AnalysisIdentity & SSOPrivacy by DesignSuccess MetricsPilot Planning

[ Documents ]

Case study briefPDF · 1 page
Case study brief, page 1